Your book cover reveal is a special time for an author. It is the first time many readers will learn you are writing a book, so you will want to get it out there in a way that resonates with you and your audience!

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There are several ways you can reveal your cover. The two most popular are a picture of the book cover and a narrative to accompany the image or a video in which the authors talk about the book. Both are great options.

 

A picture of the book cover and a narrative to accompany it or a video in which the author talks about the book have the same goals: 

• Talk about your inspiration for the cover.

• Share how you felt when you saw the cover for the first time.

• Describe your book and how the cover represents what a reader will read/learn/understand when they open the book. 

• The post/narrative or video should be brief; get to the above points. However, while it need not be long, it should be personal and authentic. We connect when we are honest! 

• Have background music volume at low if you choose to use music in your video, and the piece should fit the book's message. 

• You will want a copy of your book cover for the video. If you do not have a physical copy, you can print one on heavy cardstock at a local printing shop. You can then use this on your author table at book signings. 

• A call to action. Even though this is a cover reveal, you will want a call to action to let everyone know when the book will be on pre-sale and, ultimately, when it will be released. 

• This cover reveal should be blasted out to all social media, your website, email, text, your newsletters, etc... anywhere you have an audience make sure you link it! 

• Starlight will forward your annoucements and will add your cover to StarLIght social media, groups, on the website, and in newsletters. 

• If you do not have a social media presence or do not have an author website, please look at the page Begin Marketing Your Book

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Remember, you should show the cover whenever you talk about your book or post a video. This is the best marketing for your book!